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Lakon
✦ Beta — Free Access Available

Build your complete
coaching business
in 20 minutes

AI builds your website, brand kit, and 30-day marketing plan — completely free. No card required.

Takes ~20 minutes  ·  No credit card required  ·  Free during beta

Already have a beta code? Enter it here

✓ No credit card
✓ Built in ~20 minutes
✓ Cancel anytime
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↓
What is Lakon?

We built the growth platform
independent trainers have been waiting for

Most coaches are incredible at training people — but terrible at marketing themselves. They lose clients not because of their coaching, but because they can't get found, can't build a brand, and can't compete. Lakon fixes all of that.

◉
Your Website, Built by AI
A complete, professional coaching website deployed to your own URL — personalized to your niche, brand, and offer. Live in minutes.
◈
Brand Studio
Pick your color palette during setup, then upload your logo and set your business name, tagline and brand colors in Trainer OS — and publish them when you're ready.
≡
30-Day Marketing Roadmap
A personalized client acquisition plan built around your niche and coaching style. Your first 10 clients — mapped out step by step.
▣
Trainer OS + Client App
Your full coaching command center: programs, check-ins, form review, analytics, messaging — and a branded app for every client.
Our Mission

"We built Lakon because elite trainers deserve elite tools. You shouldn't need a marketing degree, a web developer, or a $5,000 agency to compete. You need 20 minutes and Lakon."

— Colby Taylor, Co-Founder
How It Works

Build everything in 3 simple stages

Stage 1
Tell us about yourself
Answer a few questions about your niche, style, and offer. Takes about 10 minutes.
Stage 2
AI builds everything
Website, brand kit, email sequence, and marketing plan — generated in seconds.
Stage 3
Preview, then unlock
See everything we built for you. Subscribe to go live — or join beta for free.

No credit card  ·  Free during beta  ·  Cancel anytime

Step 1 of 8

Your Brand Foundation

Let's start with the basics. This is what your website and brand will be built on.

Weight Loss
Muscle Building
Athletic Performance
General Fitness
Nutrition
Other
🔥
Tough Love
High accountability
★
Encouraging
Supportive & warm
▲▲▲
Data-Driven
Metrics & tracking
◎
Holistic
Mind, body & lifestyle
↻
Flexible
Adapts to you
↑
Click to upload or drag here
⬆
Upload your logo — PNG, SVG, or PDF
We'll incorporate it into your brand kit
Dark Premium
Bold Energy
Clean Minimal
Earthy Natural
Bold Powerful
📷
Drop photos here or click to upload
Headshots, action shots, client training photos — anything that shows your brand. JPG, PNG, up to 10MB each.
Step 2 of 8

Your Coaching Offer

What do you sell and who pays you? This shapes your website copy and pricing page.

1:1
1:1 Online Coaching
GRP
Group Programs
NUT
Nutrition Only
HYB
Hybrid
···
Other
Monthly
Per Session
Annual
Varies
$
/month
This is where potential clients go to book a call with you. Calendly, TidyCal, Acuity, or any scheduling link. We'll add a "Book a Call" button to your website pointing here.
@
We'll embed your live Instagram feed on your website and link your profile. Visitors can scroll your posts and click through to follow you.
📱
Drop screenshots here or click to upload
Instagram posts, DMs, texts — any real testimonial image. These appear in a "Social Proof" grid on your website.
These appear verbatim on your website. Leave blank and we'll use a results placeholder — no fake quotes, ever.
We'll add a dedicated "Gear & Supplements" section to your website. Your affiliate links are embedded automatically — when clients click and buy, you earn the commission without any extra steps.
Step 3 of 8

Your Lead Magnet

A lead magnet is a free resource that turns strangers into leads. It's the #1 tool for building an audience of people who want to hire you.

How it works: You offer something valuable for free (a guide, challenge, checklist) in exchange for someone's email. They get a quick win, you get a lead. Then your 5-email sequence automatically follows up and sells them into your coaching program.

Don't overthink it — answer the two questions below, or hit "Let AI pick for me" and we'll figure it out based on your niche. You can always refine it later inside Trainer OS.
We'll ask you two quick questions, then write the concept.
PDF Guide
Email Course
Video
Checklist
Quiz

Building your package...

"The only bad workout is the one that didn't happen."

Step 5 of 8

Building Your Website

We're writing a complete website personalized for you — one moment.

🌐 lakon.ai/t/alex
AboutProgramsContact
Weight Loss Coach
Transform Your Body
in 90 Days
Personalized online coaching for sustainable results
Work With Me
🎯
Custom Programs
Built around your life
📱
Client App
Track everything
💬
Daily Support
I'm in your corner
Powered by Lakon
🔒 Domain goes live when you subscribe. You can customize every section inside Trainer OS — colors, copy, photos, offers.
Step 6 of 8

Your Brand Kit

The palette below is the one you picked in step 5. The posting cadence is a suggested starting schedule, the same one we recommend to every coach. The rest of the kit is yours to build inside Trainer OS.

👁️ Preview Mode — the four cards marked example layout below are not generated files. Subscribe and you get the Brand Studio inside Trainer OS, where you upload your logo, set your colors and build the rest.
Logo Variations
Example layout — built in Trainer OS
Color Palette
#0a0a0a   #d4a843   #ffffff
Instagram Bio
Example layout — written in Trainer OS
Posting Cadence
Suggested start · Mon / Wed / Fri
Email Signature
Example layout — built in Trainer OS
Social Templates
Example layout — built in Trainer OS
Step 7 of 8

Your Marketing Plan

A personalized 30-day roadmap to your first 10 clients. Plus 5 emails ready to send.

📋 30-Day Roadmap
Alex's 30-Day Client Acquisition Roadmap
#1 Acquisition Channel
📱 Instagram Reels + DM Outreach
4-Week Roadmap
Week 1
Set up your lead magnet funnel and post 3 value reels showcasing your method
Week 2
Launch your 7-day challenge to your existing audience and collect social proof
Week 3
Scale via DM outreach using transformation stories as social proof
Week 4
Convert challenge graduates into paid clients through discovery calls
⚡ 7-Day Challenge Strategy
Free 7-Day Transformation Challenge
Potential clients get a daily workout + accountability check-in tracked inside Lakon. They get a real result, you get proof. Then upsell into your paid program.
Content Ideas
Reel — Before/after transformation story with your #1 client result
Carousel — "5 mistakes most people make with fitness"
Story — Day-in-the-life showing your coaching process
🎉 Everything is built

Ready to go live,
Alex?

Your complete coaching business is waiting — one click to unlock it all and launch today.

We'll pre-fill it at checkout and send your Trainer OS login here.
🌐
Your Live Website
lakon.ai/t/alex — ready to publish
◈
Brand Studio
Upload your logo, set your colors
✉
5-Email Sequence
Written, ready to send
≡
30-Day Roadmap
Your first 10 clients plan
▣
Trainer OS
Your full coaching command center
⊞
Client App
Give every client their own app
Starter
Starter
—/mo
Up to — clients
  • Trainer OS access
  • Client app
  • Live website
  • Brand Studio access
Growth
Growth
—/mo
Up to — clients
  • Everything in Starter
  • Priority support
  • Programme library
  • Client progress reports
Pro
Pro
—/mo
Up to — clients, then —/mo each
  • Everything in Growth
  • No client ceiling
  • Priority onboarding
  • Early access to new features
✦ Beta Access
Beta
$0/mo
Free while in beta
  • Everything included
  • Live website
  • Trainer OS access
  • Client app
  • Brand Studio access
Invite code required
Bringing clients with you? Here's the real number.
Your plan follows your roster: Starter covers up to 5 clients, Growth up to 24, Pro up to —. You move up a tier as you grow rather than paying per head. Past Pro there's no higher tier, so it's —/mo per additional active client, billed monthly — including on annual plans. We'd rather you saw this now than on an invoice.
White Label Add-On
+—/mo
Your branding throughout the dashboard & client app · Remove "Powered by Lakon" · Custom colors in your client's app
Coming soon
Add it from Trainer OS after you sign up
—
🔒 Secure checkout
↩️ Cancel anytime
✉ hello@lakon.ai